A gel toothpaste in a two-tone blue and pink tube, sold as a whitening option for everyday brushing.

• Two-tone gel in blue and pink, with a gold-finished cap and tube top
• Shows a clear gel texture with small flecks in the pink section
• Packaged in a blue box with the Keepup name and a whitening toothpaste label
• Marketed to brighten teeth, clean tartar, reduce odour, help prevent tooth decay and freshen breath